Seach Engine Optimisation
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Seach Engine Optimisation
Search engine optimisation (or SEO) is the process of ensuring that a website is search engine 'friendly' - that it is fully accessible by search engine spiders and meets search engine algorithm criteria (such as content theme, relevancy and links from other sites) in order to be favourably ranked in relevant search results.
Today there are many different factors to address in order to optimise a website for search engine placement. When search engines began, it was sometimes sufficient to focus solely on a site's meta tags in order to appear in relevant results pages. It is now a highly complex undertaking as search engines have become more and more sophisticated and competition for placement in search engines has become more fierce. Today, there are typically one hundred or more factors taken into account by search engines when they rank pages. Factors such as Keyword Analysis, Keyword grouping, Content Generation, On Page Optimization, Internal Linking, External Linking
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